Why we're doing this.
A world where every learner, at any age, knows how they learn and what they need to thrive.
— The Symplifyed team
Five things we won't budge on.
These shape every feature, every workflow, every conversation with the schools we work with.
Data should help kids get what they need, not catalog what they did wrong. We design for support, not compliance.
You can't measure what's working if you only track one side. We tie what teachers do to how kids respond.
Self-knowledge isn't a luxury reserved for kids with the right diagnosis or the right zip code. It's how everyone grows up.
If a tool takes more time than it saves, it's not a tool. It's a tax. We build for the 15 minutes you actually have.
A 30-second observation that changes Tuesday morning is worth more than a 40-tab spreadsheet nobody opens.
Built with schools, not at them.
We're a small team that came up through classrooms. Here's what that means in practice.
Real classrooms, not theory.
Every feature gets pressure-tested by teachers and admins who are still in buildings. If it doesn't survive Tuesday at 10:15, it doesn't ship.
Ship what works. Cut what doesn't.
We move quickly because schools can't wait three years for the next release. If a teacher needs something to work better next week, that's the timeline.
No tickets in a black box.
When you email us, you reach the people building the thing. Same when you have feedback that should change the product. We're easy to talk to on purpose.
The humans behind it.
Jenelle is the CEO and founder of Symplifyed. The company grew out of her firsthand experience as a classroom educator and her journey as a first-generation American and neurodivergent adult.
While teaching, she began building a clearer system for understanding how students learn through intentional goal-setting, behavior tracking, and progress monitoring. Her work is driven by the belief that every data point represents a real child, and that a focused plan can unlock meaningful growth. That perspective was shaped both in the classroom and as a parent navigating her child's autism diagnosis.
Today, she leads Symplifyed in helping schools build simple systems that turn everyday data into clearer decisions, stronger support for neurodivergent learners, and real student progress.
Jessica is Symplifyed's CTO and cofounder. She's also the founder of Data-Informed Impact, where she spent years turning messy K-12 school data into dashboards and systems people actually used.
Before all that: 10+ years as a teacher and data coach, building custom solutions for over 160 schools. That mix, classroom on one side, engineering on the other, is why Symplifyed feels like it was built by someone who's actually run a PLC.
She leads product and engineering, and her north star is making data feel supportive instead of scary. The goal is always to help educators connect what they do with how kids respond, so data ends up serving the student, not driving the decision.
Want to talk?
If any of this resonates, we'd love to hear from you. Send a note or grab a time on the calendar.
Get in touch